CustomerEngagePro open source web Analytics Tool has been designed to give
comprehensive lead insights for a growing business. Its’ Enterprise Web
Analytics solution caters to the needs of both in-house software procurement
planning as well as visitor engagement.
Enterprise Web Analytics tools from CustomerEngagePro Analytics
gives the necessary data to marketing and sales teams, if strategized well this
data could be a big boost to drive sales and conversions. Social Media, short
marketing videos and explosion in mobile usage have added much more channels to
be marketed for customer reachability and conversions. However, a typical
question that arises is about Enterprise Analytics and how they can make a
difference in any business?
We have identified a few use-cases in open source Enterprise Web Analytics software which could give answer to the above questions:
Enterprise wide data driven Analytics
Data in itself is redundant if it remains unprocessed. Hence
processing data, extracting the necessary information and using it to mitigate
any problems or provide solutions, adds value to data. Medium to large size
enterprises themselves have a huge data that can be analyzed, understood and
used to streamline the processes within. Enterprise Analytics plays a prominent
role in these scenarios where data driven decision making gives a direction to
the enterprises. When running CustomerEngagePro’s advanced analytics in your
Enterprise, you can understand the utilization of software tools and thereby
streamline the procurement. Similarly, you can understand or assess the changes
in the processes and thereby mitigate any challenges that might occur.
Competing in an online business is like running your own
show in a theatre and all you know is your customers or visitors. Succeeding in
such a business takes a while, if customers are not reached in-time and with right
options. Advanced Analytics tools plays a crucial role especially in the businesses
where customer priorities changes as he browses through the products. If we
consider re-directing a customer to your website as a challenge, engaging them
throughout the session is an even bigger challenge. Campaign Management
Solution from CustomerEngagePro analytics empowers you to integrate with your
existing campaign management tool and run campaigns to target your potential
visitors or customers. Real-time Analytics from CustomerEngagePro analytics
lets you to be engaged with your customers throughout the session.
Visitor identification
In an Enterprise, especially dealing with sensitive data
like in Banking and Financial Institutions, Insurance domain, healthcare domain
etc., it is important to understand your visitor. If the visitor is looking for
any service or any product or is the visitor activity suspicious. Identifying
the right visitors and engaging them in the right product or services helps to
build the future of the business. CustomerEngagePro’s Web Analytics solution
assists in visitor identification, engagement and goal conversion.
Keeping a tab on your visitors, track them throughout the
session helps you to understand what your visitor is actually looking for and
which kind of products interest him/her. However, it is equally important to
understand how your visitors are leaving. Running CustomerEngagePro’s advanced web analytics on your website or on your enterprise network may prevent
sensitive data leaks that may prove fatal to the Enterprise. You can track if
your data is leaking from your network and take preventive steps to curtail the
future mishap.
CustomerEngagePro analytics is an Open source Enterprise Analytical Software that
allows you to know your visitors, customers and employees equally well. It lets
you to keep track of the 4 essential pillars of enterprise - Security, Risk
Mitigation, Customer Engagement and Goal Conversion.
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