Digital analytics tools like CustomerEngagePro tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Today Data plays a very important role in any business-online/offline. The way a business unit processes its data and uses it, decides the growth or fall of that business. With many businesses establishing online presence, Digital Analytics tools have secured a prominent place among several IT solutions. Right from knowing the website visitors to the internal usage of Enterprise Softwares, a well architected analysis gives a complete picture of a business. As a business owner, when you run any Analytics on your website, you will know that a good number of visitors have arrived on your website and left. However, there is a curiosity to understand why the visitors came in,
When dealing with Sensitive data like Customer’s PII, it is very important on how we handle the Data Security. Is there a way we can prevent the data leakage? If yes, what is the best way to handle it? While Cloud Infrastructure handles huge data, it is also vulnerable to the data breach that may occur. Hence, when a data is stored on Cloud it is essential to understand how the data is protected and how well the data has been secured. While encrypting the data and storing the same in Cloud is one option, but again the vulnerability is addressed only to some extent. 1. On-Premise Analytics: Hosting the data in a private cloud or on-premise makes the best option to prevent any data loss and address the security part. CustomerEngagePro gives you solid analytics about your customer data and ensures 100% data security and privacy. It is completely integrable to a private cloud hosted on your network. Reach your customers with the best services and ensure their data is secure and k